Target Market Analysis Template

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* 1. Are your target customers individuals, companies or organizations, or a mix of both?

Individuals

Companies or organizations

Mix of both

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* 2. About how many people are in your target market?

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* 3. How many companies or organizations currently provide a product or service similar to yours?

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* 4. How competitive is the market for your target customer?

Extremely competitive

Very competitive

Moderately competitive

Slightly competitive

Not at all competitive

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* 5. About what percentage of your target market does your largest competitor currently "own"?

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* 6. About what percentage of your target market do you currently "own"?

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* 7. Does your product or service require a one-time payment or repeated payments?

One-time payment

Repeated payments

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* 8. What is the minimum number of times your target customer is likely to purchase your product or service?

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* 9. About what percentage of your target market has purchased a product or service similar to yours?

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* 10. How many customers do you need to make a profit?