Please read each question or statement

Give each sentence or questions a grade. 0 = totally disagree/this is not my situation, 5 = totally agree, this exactly reflects my situation. Your answers are anonymous and no database is kept of your details.

Question Title

* 1. Your provider (or your own platform) works from the original print book.

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 2. You have a simple workflow: (eg. importing PDFs)

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 3. You have a complex workflow, exporting styles etc from InDesign

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 4. Until your print book is at a fairly late stage, your digital team or provider cannot begin the digitization

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 5. Last-minute changes are common

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 6. Last-minute changes are expensive to implement in the digital version

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 7. The digital version of your textbook is very often available much later than your sales team would like, they often have to sell using a small demo

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 8. You need a separate digital design team able to prepare assets (especially images, but also extra video audio and interactive activities) for the digital version

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 9. The digital version is out of the hands of the experienced print editorial team and they are disconnected from the digitization process

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 10. Print editors have to spend time checking Alpha, Beta and final versions of the digital textbook

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 11. Your authors are involved in checking of versions of the digital book.

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 12. If your curriculum is unsure (as happens in times or policy or political uncertainty) you may be unable to begin digitization until late

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 13. Your royalty model for digital publications follows the same as that for print

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 14. Your authors ask for higher royalties for digital books

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 15. Your print editorial team are removed from the digitization process causing frustration end tension between them and the digital team

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 16. Pricing digital product is difficult – the market (and government) expects them to be cheaper than the print book yet you know that the costs are similar.

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 17. In the light of the previous question, you charge less and make a smaller margin

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 18. In the light of the previous two questions, you produce an inferior cheaper product than the market requires

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 19. If you change your digital textbook, this means it is now out of sync with the print version

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 20. Technically competent teachers are now finding free, cheap or extremely specialised resources on the web which they use instead of your textbook books

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 21. In some sectors, your biggest competitor is free or curated material, and not that of you competitors.

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 22. Specialised companies with no print history are now producing high-quality multimedia content which is outside your areas of expertise.

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 23. Your employ people to engage in year round market research. They visit schools, send out mailing, employ surveys and attend events.

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 24. You have realtime information about which aspects of your textbooks are more or less successful or popular

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 25. Putting very topical material in textbooks in dangerous. Who know what will be ‘trending’ six months from now?

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 26. We ask students to forget the real world when they step into the classroom and we oblige them to learn based on content which is irrelevant to them or simply out of date.

i We adjusted the number you entered based on the slider’s scale.

T