How do you see your company on matters of the digital transformation? Survey

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* 5. How big is your company?

up to 300 employees;

from 300 to 600 employees ;

from 600 to 2000 employees;

more than 2000 employees.

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* 6. What is your company's turnover range?

up to 60 million dollars;

between 60 and 300 million dollars;

between 300 and 1 million dollars;

more than 1 million dollars

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* 7. What percentage of your business is B2B?

0-40%;

40-80%;

80-99%;

100%

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* 8. Rate the digitization level of your company.

Basic;

Intermediate;

Advanced;

Expert.

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* 9. Rate the digitization status at your department.

Basic;

Intermediate;

Advanced;

Expert.

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* 10. From 1 to 10, rate the level of digitalization of your customers / stakeholders.

Borrar respuesta

i We adjusted the number you entered based on the slider’s scale.

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* 11. Rate digitization status of your competitors.

Basic;

Intermediate;

Advanced;

Expert.

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* 12. What is the main purpose of your data analysis?

What has happened;

Why it happened;

What is going to happen;

How can we make what we want to happen.

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* 13. From 1 to 10, how satisfied are you with the data collection, tools and analysis in your field of activity?

Borrar respuesta

i We adjusted the number you entered based on the slider’s scale.

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* 14. Which types of data are used in your organization to guide the digital strategy?

Coverage Data;

Reputation measurement data;

Recommendation Data;

Engagement or Conversation Data;

Conversion Data;

All of the above;

All of the above by buyer persona;

All of the above by Stakeholder.

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* 15. What kind of digital channels do you use for communicating with your stakeholders within the digital environment?

Websites and corporate networks;

Vertical channels;

AI Assistants (Chatbots);

Opinion leaders/influencers;

Virtual events;

All of the above;

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* 16. About what percentage of your company's business is generated through digital channels?

1-10%;

10-20%;

Más del 20%

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* 17. Which profiles are involved in your brand's ecosystem and social media strategy?

Corporate brand profiles;

Company leaders;

Company employees;

Across all stakeholders (Corporate activism).

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* 18. What does your company track in the social conversation (GMB, Trustpilot, Twitter, Facebook, IG...)?

My brand;

Influential profiles;

Conversation territories (topics);

Communities of interest (customers, employees, social, politicians, investors, competitors...).

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* 19. How would you qualify your level of activity on social networks? (Being 1 - reactive/passive and 10- very proactive/conversation generator)

Borrar respuesta

i We adjusted the number you entered based on the slider’s scale.

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* 20. From 1 to 10, how would you rate the automation degree of the communication with your stakeholders?

Borrar respuesta

i We adjusted the number you entered based on the slider’s scale.

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* 21. Does your company have a cloud deployment (Google Cloud, AWS, Azure, etc.) with all the data from your marketing and communication campaigns as an intelligence database?

Yes

Don't Know / No answer

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* 22. What use of first party data do you apply in your performance, branding and/or communication strategy to help you understand the results from different audiences?

Basic;

Intermediate;

Advanced;

Expert;

Don't Know / No answer

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* 23. Do you apply artificial intelligence models to improve your branding or performance campaigns? For example: sentiment and emotion analysis, LTV models, high value purchase, customer scoring?

Yes;

No;

Don't Know / No answer

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* 24. To what extent are communication and marketing objectives linked to business objectives? (Conversion-based bidding vs. Value-based bidding)

Basic;

Intermediate;

Advanced;

Expert;

Don't Know / No answer.

How do you see your company on matters of the digital transformation?

DIGITAL TRANSFORMATION MATRIX

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* 1. Name

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* 2. Last Name

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* 3. Company

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* 4. Please confirm your work email.

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* 5. How big is your company?

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* 6. What is your company's turnover range?

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* 7. What percentage of your business is B2B?

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* 8. Rate the digitization level of your company.

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* 9. Rate the digitization status at your department.

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* 10. From 1 to 10, rate the level of digitalization of your customers / stakeholders.

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* 11. Rate digitization status of your competitors.

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* 12. What is the main purpose of your data analysis?

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* 13. From 1 to 10, how satisfied are you with the data collection, tools and analysis in your field of activity?

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* 14. Which types of data are used in your organization to guide the digital strategy?

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* 15. What kind of digital channels do you use for communicating with your stakeholders within the digital environment?

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* 16. About what percentage of your company's business is generated through digital channels?

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* 17. Which profiles are involved in your brand's ecosystem and social media strategy?

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* 18. What does your company track in the social conversation (GMB, Trustpilot, Twitter, Facebook, IG...)?

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* 19. How would you qualify your level of activity on social networks? (Being 1 - reactive/passive and 10- very proactive/conversation generator)

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* 20. From 1 to 10, how would you rate the automation degree of the communication with your stakeholders?

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* 21. Does your company have a cloud deployment (Google Cloud, AWS, Azure, etc.) with all the data from your marketing and communication campaigns as an intelligence database?

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* 22. What use of first party data do you apply in your performance, branding and/or communication strategy to help you understand the results from different audiences?

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* 23. Do you apply artificial intelligence models to improve your branding or performance campaigns? For example: sentiment and emotion analysis, LTV models, high value purchase, customer scoring?

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* 24. To what extent are communication and marketing objectives linked to business objectives? (Conversion-based bidding vs. Value-based bidding)