Destination Marketing in Europe

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* 1. Where is your destination?

Europe

Africa

Middle East

Asia

North America

Central/Southern America

Australasia

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* 2. In which of these European markets are you actively promoting your destination?

United Kingdom

Germany

France

Spain

Portugal

Italy

Netherlands

Scandinavia

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* 3. Please rank the relative importance of each market to your destination marketing strategy (1 most important 8 least important)

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* 4. What infrastructure do you have in each market?

	Own Tourism Office	Tourism staff in embassy	Representation Agency	No permanent presence
United Kingdom	United Kingdom Own Tourism Office	United Kingdom Tourism staff in embassy	United Kingdom Representation Agency	United Kingdom No permanent presence
Germany	Germany Own Tourism Office	Germany Tourism staff in embassy	Germany Representation Agency	Germany No permanent presence
France	France Own Tourism Office	France Tourism staff in embassy	France Representation Agency	France No permanent presence
Spain	Spain Own Tourism Office	Spain Tourism staff in embassy	Spain Representation Agency	Spain No permanent presence
Portugal	Portugal Own Tourism Office	Portugal Tourism staff in embassy	Portugal Representation Agency	Portugal No permanent presence
Italy	Italy Own Tourism Office	Italy Tourism staff in embassy	Italy Representation Agency	Italy No permanent presence
Netherlands	Netherlands Own Tourism Office	Netherlands Tourism staff in embassy	Netherlands Representation Agency	Netherlands No permanent presence
Scandinavia	Scandinavia Own Tourism Office	Scandinavia Tourism staff in embassy	Scandinavia Representation Agency	Scandinavia No permanent presence

Other (please specify)

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* 5. How do you provide each of these services?

	In-Market Provider	Multi-market (regional/global) provider	In-house team	N/A
Travel Trade promotion	Travel Trade promotion In-Market Provider	Travel Trade promotion Multi-market (regional/global) provider	Travel Trade promotion In-house team	Travel Trade promotion N/A
MICE Promotion	MICE Promotion In-Market Provider	MICE Promotion Multi-market (regional/global) provider	MICE Promotion In-house team	MICE Promotion N/A
PR	PR In-Market Provider	PR Multi-market (regional/global) provider	PR In-house team	PR N/A
Offline Advertising	Offline Advertising In-Market Provider	Offline Advertising Multi-market (regional/global) provider	Offline Advertising In-house team	Offline Advertising N/A
Digital Marketing	Digital Marketing In-Market Provider	Digital Marketing Multi-market (regional/global) provider	Digital Marketing In-house team	Digital Marketing N/A

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* 6. Did visitation to your destination from these source markets increase, decrease or remain unchanged in 2018 compared to 2017

	Increase	Decrease	Unchanged
United Kingdom	United Kingdom Increase	United Kingdom Decrease	United Kingdom Unchanged
Germany	Germany Increase	Germany Decrease	Germany Unchanged
France	France Increase	France Decrease	France Unchanged
Spain	Spain Increase	Spain Decrease	Spain Unchanged
Portugal	Portugal Increase	Portugal Decrease	Portugal Unchanged
Italy	Italy Increase	Italy Decrease	Italy Unchanged
Netherlands	Netherlands Increase	Netherlands Decrease	Netherlands Unchanged
Scandinavia	Scandinavia Increase	Scandinavia Decrease	Scandinavia Unchanged

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* 7. Thinking ahead to 2025, how strongly do you agree with the following statements?

	Strongly Disagree	Disagree	Agree	Strongly Agree	N/A
Destination marketing will shift focus from B2B to B2C	Destination marketing will shift focus from B2B to B2C Strongly Disagree	Destination marketing will shift focus from B2B to B2C Disagree	Destination marketing will shift focus from B2B to B2C Agree	Destination marketing will shift focus from B2B to B2C Strongly Agree	Destination marketing will shift focus from B2B to B2C N/A
Destinations will work more on a multi-market, global/regional approach than market by market	Destinations will work more on a multi-market, global/regional approach than market by market Strongly Disagree	Destinations will work more on a multi-market, global/regional approach than market by market Disagree	Destinations will work more on a multi-market, global/regional approach than market by market Agree	Destinations will work more on a multi-market, global/regional approach than market by market Strongly Agree	Destinations will work more on a multi-market, global/regional approach than market by market N/A
Destination marketers’ attention will shift from Europe to Asia	Destination marketers’ attention will shift from Europe to Asia Strongly Disagree	Destination marketers’ attention will shift from Europe to Asia Disagree	Destination marketers’ attention will shift from Europe to Asia Agree	Destination marketers’ attention will shift from Europe to Asia Strongly Agree	Destination marketers’ attention will shift from Europe to Asia N/A
Destinations will invest more in international marketing	Destinations will invest more in international marketing Strongly Disagree	Destinations will invest more in international marketing Disagree	Destinations will invest more in international marketing Agree	Destinations will invest more in international marketing Strongly Agree	Destinations will invest more in international marketing N/A
Digital marketing will be the main focus for destinations	Digital marketing will be the main focus for destinations Strongly Disagree	Digital marketing will be the main focus for destinations Disagree	Digital marketing will be the main focus for destinations Agree	Digital marketing will be the main focus for destinations Strongly Agree	Digital marketing will be the main focus for destinations N/A
Relationships with tour operators be less important than today	Relationships with tour operators be less important than today Strongly Disagree	Relationships with tour operators be less important than today Disagree	Relationships with tour operators be less important than today Agree	Relationships with tour operators be less important than today Strongly Agree	Relationships with tour operators be less important than today N/A
Travel Trade fairs will be less important than today	Travel Trade fairs will be less important than today Strongly Disagree	Travel Trade fairs will be less important than today Disagree	Travel Trade fairs will be less important than today Agree	Travel Trade fairs will be less important than today Strongly Agree	Travel Trade fairs will be less important than today N/A
Social media will be as important or more to destinations than traditional media	Social media will be as important or more to destinations than traditional media Strongly Disagree	Social media will be as important or more to destinations than traditional media Disagree	Social media will be as important or more to destinations than traditional media Agree	Social media will be as important or more to destinations than traditional media Strongly Agree	Social media will be as important or more to destinations than traditional media N/A
Most media buying will be programmatic	Most media buying will be programmatic Strongly Disagree	Most media buying will be programmatic Disagree	Most media buying will be programmatic Agree	Most media buying will be programmatic Strongly Agree	Most media buying will be programmatic N/A

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* 8. Please rank the most important factor when selecting a representation or marketing partner in an international market. (1 most important 7 least important)

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* 9. Please provide an email address if you would you like to receive the final report from this survey. We will NOT keep your details after sending the survey