Brand Identity Brief

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* 1. General Information

Organization name:

Country:

Email:

Brand/Product:

Starting date:

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* 2. List your purpose, vision, mission, and values.

Purpose:

Vision:

Mission:

Values:

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* 3. What does our business do?

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* 4. List your value proposition?

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* 5. How is our brand currently perceived? Does it align with our Brand Heart?

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* 6. How do we want to be perceived?

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* 7. Who is our audience?

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* 8. Who is our competition? How do we fit into the landscape?

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* 9. What is our current brand personality?

Traditional

Progressive

Exclusive

Accessible

Corporate

Friendly

Serious

Fun & Playful

Understated

Bold

Simple

Complex

City, Urban

Natural

Familiar

Disruptive

Steady

Dynamic

Realistic

Idealistic

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* 10. Should our new logo be “evolutionary” or “revolutionary”?

Evolutionary

Revolutionary