Libraries and Social Media Survey

WebJunction and TechSoup for Libraries are partnering on a series of webinars focused on the topic of Libraries and Social Media. We’d like to understand more about how your library uses social media and your learning needs on this topic. We will be publishing a final report in 2018. Thank you for taking the time to share your input!

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* 1. Indicate your library's use of the following social media platforms:

	Daily posts	Multiple posts per week	Post around once per week	Post once or twice per month	Post once or twice per year	Don't have library presence
Facebook	Facebook Daily posts	Facebook Multiple posts per week	Facebook Post around once per week	Facebook Post once or twice per month	Facebook Post once or twice per year	Facebook Don't have library presence
Twitter	Twitter Daily posts	Twitter Multiple posts per week	Twitter Post around once per week	Twitter Post once or twice per month	Twitter Post once or twice per year	Twitter Don't have library presence
Instagram	Instagram Daily posts	Instagram Multiple posts per week	Instagram Post around once per week	Instagram Post once or twice per month	Instagram Post once or twice per year	Instagram Don't have library presence
Flickr	Flickr Daily posts	Flickr Multiple posts per week	Flickr Post around once per week	Flickr Post once or twice per month	Flickr Post once or twice per year	Flickr Don't have library presence
YouTube	YouTube Daily posts	YouTube Multiple posts per week	YouTube Post around once per week	YouTube Post once or twice per month	YouTube Post once or twice per year	YouTube Don't have library presence
Snapchat	Snapchat Daily posts	Snapchat Multiple posts per week	Snapchat Post around once per week	Snapchat Post once or twice per month	Snapchat Post once or twice per year	Snapchat Don't have library presence
Tumblr	Tumblr Daily posts	Tumblr Multiple posts per week	Tumblr Post around once per week	Tumblr Post once or twice per month	Tumblr Post once or twice per year	Tumblr Don't have library presence
Pinterest	Pinterest Daily posts	Pinterest Multiple posts per week	Pinterest Post around once per week	Pinterest Post once or twice per month	Pinterest Post once or twice per year	Pinterest Don't have library presence
Goodreads	Goodreads Daily posts	Goodreads Multiple posts per week	Goodreads Post around once per week	Goodreads Post once or twice per month	Goodreads Post once or twice per year	Goodreads Don't have library presence
LinkedIn	LinkedIn Daily posts	LinkedIn Multiple posts per week	LinkedIn Post around once per week	LinkedIn Post once or twice per month	LinkedIn Post once or twice per year	LinkedIn Don't have library presence

Please share additional platforms and information on your library's usage.

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* 2. We use social media platforms for the following:

	Currently	Have dabbled	Would like to start	No plans to	Not sure
Share pictures from library events	Share pictures from library events Currently	Share pictures from library events Have dabbled	Share pictures from library events Would like to start	Share pictures from library events No plans to	Share pictures from library events Not sure
To advocate on public policy issues (e.g. Net Neutrality, IMLS funding, Privacy)	To advocate on public policy issues (e.g. Net Neutrality, IMLS funding, Privacy) Currently	To advocate on public policy issues (e.g. Net Neutrality, IMLS funding, Privacy) Have dabbled	To advocate on public policy issues (e.g. Net Neutrality, IMLS funding, Privacy) Would like to start	To advocate on public policy issues (e.g. Net Neutrality, IMLS funding, Privacy) No plans to	To advocate on public policy issues (e.g. Net Neutrality, IMLS funding, Privacy) Not sure
Live streaming	Live streaming Currently	Live streaming Have dabbled	Live streaming Would like to start	Live streaming No plans to	Live streaming Not sure
Share about library services	Share about library services Currently	Share about library services Have dabbled	Share about library services Would like to start	Share about library services No plans to	Share about library services Not sure
Share book or library related posts from others	Share book or library related posts from others Currently	Share book or library related posts from others Have dabbled	Share book or library related posts from others Would like to start	Share book or library related posts from others No plans to	Share book or library related posts from others Not sure
Invite comments from followers	Invite comments from followers Currently	Invite comments from followers Have dabbled	Invite comments from followers Would like to start	Invite comments from followers No plans to	Invite comments from followers Not sure
Share other community events or news	Share other community events or news Currently	Share other community events or news Have dabbled	Share other community events or news Would like to start	Share other community events or news No plans to	Share other community events or news Not sure
Share about library events	Share about library events Currently	Share about library events Have dabbled	Share about library events Would like to start	Share about library events No plans to	Share about library events Not sure
Staff, volunteer and customer profiles	Staff, volunteer and customer profiles Currently	Staff, volunteer and customer profiles Have dabbled	Staff, volunteer and customer profiles Would like to start	Staff, volunteer and customer profiles No plans to	Staff, volunteer and customer profiles Not sure
Pop culture news	Pop culture news Currently	Pop culture news Have dabbled	Pop culture news Would like to start	Pop culture news No plans to	Pop culture news Not sure
Leveraging hashtags	Leveraging hashtags Currently	Leveraging hashtags Have dabbled	Leveraging hashtags Would like to start	Leveraging hashtags No plans to	Leveraging hashtags Not sure
Images of work life behind the scenes	Images of work life behind the scenes Currently	Images of work life behind the scenes Have dabbled	Images of work life behind the scenes Would like to start	Images of work life behind the scenes No plans to	Images of work life behind the scenes Not sure
Artwork made or displayed in the library	Artwork made or displayed in the library Currently	Artwork made or displayed in the library Have dabbled	Artwork made or displayed in the library Would like to start	Artwork made or displayed in the library No plans to	Artwork made or displayed in the library Not sure
Focused engagement, e.g. Twitter chats using hashtags	Focused engagement, e.g. Twitter chats using hashtags Currently	Focused engagement, e.g. Twitter chats using hashtags Have dabbled	Focused engagement, e.g. Twitter chats using hashtags Would like to start	Focused engagement, e.g. Twitter chats using hashtags No plans to	Focused engagement, e.g. Twitter chats using hashtags Not sure
Highlight library collections	Highlight library collections Currently	Highlight library collections Have dabbled	Highlight library collections Would like to start	Highlight library collections No plans to	Highlight library collections Not sure
Provide reference or readers' advisory	Provide reference or readers' advisory Currently	Provide reference or readers' advisory Have dabbled	Provide reference or readers' advisory Would like to start	Provide reference or readers' advisory No plans to	Provide reference or readers' advisory Not sure
Extreme weather and other topics of hyperlocal interest	Extreme weather and other topics of hyperlocal interest Currently	Extreme weather and other topics of hyperlocal interest Have dabbled	Extreme weather and other topics of hyperlocal interest Would like to start	Extreme weather and other topics of hyperlocal interest No plans to	Extreme weather and other topics of hyperlocal interest Not sure

Other (please specify)

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* 3. Who posts to or manages social media for your library? (Check all that apply)

Director

Staff member focused on social media

Staff member with other roles

Volunteer

City or county department

Distributed - multiple staff trained to contribute with some autonomy

Centralized - marketing department manages posting

Please provide additional information.

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* 4. How many hours does that staff member(s) spend on social media each week:

Under 5 hours per week

6-10 hours per week

11-20 hours per week

21-30 hours per week

31-40 hours per week

Other (please explain)

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* 5. Approximately how many people follow your library's social media platforms? (if applicable)

	1,000 or fewer	1,000 - 5,000	5,000 - 10,000	10K +	N/A
Facebook	Facebook 1,000 or fewer	Facebook 1,000 - 5,000	Facebook 5,000 - 10,000	Facebook 10K +	Facebook N/A
Twitter	Twitter 1,000 or fewer	Twitter 1,000 - 5,000	Twitter 5,000 - 10,000	Twitter 10K +	Twitter N/A
Instagram	Instagram 1,000 or fewer	Instagram 1,000 - 5,000	Instagram 5,000 - 10,000	Instagram 10K +	Instagram N/A

Comments:

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* 6. What are the biggest challenges to managing your library's social media presence? (Check all that apply)

Administrating social media, enough staff and time

Measuring effectiveness, using analytics

Assessing audiences based on their preferred platforms

Managing user engagement

Identifying channel-specific strategies per platform

Managing trolling or tensions

Finding an aggregation tool to manage multiple platforms

Growing your audience and followers

Other (please specify)

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* 7. Do you have a social media policy for your library?

Yes, with guidelines for both patrons and staff

Yes, with guidelines for patrons

Yes, with guidelines for staff

Not sure

If you have a policy posted online and are willing to share, please provide a link here.

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* 8. Number of people your library serves:

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* 9. Is your organization a....? (Select all that apply)

School Library

Not applicable

Academic Library

State Agency/Association

Special Library

Library Consortium

Public Library

Other (please specify)

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* 1. Indicate your library's use of the following social media platforms:

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* 2. We use social media platforms for the following:

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* 3. Who posts to or manages social media for your library? (Check all that apply)

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* 4. How many hours does that staff member(s) spend on social media each week:

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* 5. Approximately how many people follow your library's social media platforms? (if applicable)

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* 6. What are the biggest challenges to managing your library's social media presence? (Check all that apply)

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* 7. Do you have a social media policy for your library?

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* 8. Number of people your library serves:

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* 9. Is your organization a....? (Select all that apply)

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* 10. What other facets related to social media would you like to learn more about?