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WFS - Football 2030 - Ownership, Strategy, Revenue Streams

As the football industry navigates unprecedented change, understanding where key stakeholders see the greatest risks and opportunities is more critical than ever. This questionnaire is designed to capture expert perspectives from professionals like you—professionals shaping the future of football across clubs, leagues, brands, and investment groups.

Your insights will contribute to a collective snapshot of the sector’s outlook - Football in 2030 - on:

Ownership models
Revenue generation strategies
The evolution of league formats
Investment trends
...

Please take a few minutes to share your views. The aggregated results will be analyzed and shared in a report after World Football Summit Europe.
1.To what degree will the following ownership models in football clubs grow or recede in the next 5 years? (+3 max. growth / -3 max. recession)(Obligatorio).
-3 Max. Recession
-2
-1
0
+1
+2
+3 Max. Growth
Multi-sport corporate conglomerate ownership
Investment fund ownership
Affluent people (or companies of affluent people) ownership
Mono-sport corporate conglomerate ownership
Athlete ownership (as investors)
Stock exchange market listing
Member ownership
Other
2.Specifically in women's football...To what degree will the following ownership models in football clubs grow or recede in the next 5 years? (+3 max. growth / -3 max. recession)(Obligatorio).
-3 Max. Recession
-2
-1
0
+1
+2
+3 Max. Growth
Multi-sport corporate conglomerate ownership
Investment fund ownership
Affluent people (or companies of affluent people) ownership
Mono-sport corporate conglomerate ownership
Athlete ownership (as investors)
Stock exchange market listing
Member ownership
Other
3.To what degree will the following types of investments grow or recede in the next five years towards leagues/competitions?(Obligatorio).
-3 Max. recession
-2
-1
0
+1
+2
+3 Max. growth
Investment on media rights
Commercial rights
Financial investment (no management)
Industrial investment (invest and manage)
Debt investment
Other
4.To what degree will the following types of investments grow or recede in the next five years towards football clubs?(Obligatorio).
-3 Max. recession
-2
-1
0
+1
+2
+3 Max. growth
Investment on media rights
Commercial rights
Financial investment (no management)
Industrial investment (invest and manage)
Debt investment
Other
5.How will these league formats progress in importance – in new and existing sports disciplines - in the next five years? (-3 – substantially decrease / +3 substantially increase)(Obligatorio).
-3 subst. decrease
-2
-1
0
1
2
+3 subst. increase
Open league format
Semi-closed league format
Closed league format
6.Specifically in women's football...How will these league formats progress in importance – in new and existing sports disciplines - in the next five years? (-3 – substantially decrease / +3 substantially increase)(Obligatorio).
-3 subst. decrease
-2
-1
0
1
2
+3 subst. increase
Open league format
Semi-closed league format
Closed league format
7.Which of the following factors will most likely grow in importance for a football club's revenue generation strategy by 2030? (Please select up to 5 options)(Obligatorio).
8.Of the main revenue streams for football clubs, how do you think each will evolve in the next 5 years? (-3: substantially decrease in importance // +3: substantially increase in importance)(Obligatorio).
-3 subs. decrease
-2
-1
0
1
2
3 subs. increase
Prize money
Match-day
Transfers
Commercial (sponsorship, merchandising, etc.)
Media
Members
Other (innovation, investment in startups, etc.)
9.Specifically in Women's Football...Of the main revenue streams for football clubs, how do you think each will evolve in the next 5 years? (-3: substantially decrease in importance // +3: substantially increase in importance)(Obligatorio).
-3 subs. decrease
-2
-1
0
1
2
3 subs. increase
Prize money
Match-day
Transfers
Commercial (sponsorship, merchandising, etc.)
Media
Members
Other (innovation, investment in startups, etc.)
10.Which global region will offer the greatest growth potential for football clubs by 2030? 
(Select two)(Obligatorio).
11.What about women’s football? which global region will offer the greatest growth potential for women’s football clubs by 2030?
(Select two)(Obligatorio).
12.Full Name
13.What entity do you represent?
14.Please provide an e-mail where you’d like us to send the report to:
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