How the sports industry will look like in 2025

INTRODUCTION

GSIC, Global Sports Innovation Center, powered by Microsoft, is always working in order to add value to the sports industry from an innovation and digital transformation perspective. Aligned with this aim, GSIC is designing, creating and disseminating several reports on key topics related to the sports industry. Back to early 2019, GISC published an initial report about how the sports industry will look like in 2025 from an innovation and digital transformation perspective. The report was very well appreciated by the ecosystem. Two years later, and taking also into account the collateral effects of Covid19 in the industry (and, generally speaking, in all aspects of our life), GSIC is aiming to upgrade and update the report, providing a more holistic and integrated vision of how the sports industry will look like in 2025, specially from an innovation and digital transformation perspective. The report will benefit of qualitative interviews from key players of the ecosystem, as well as from the results of an on-line survey, which questionnaire we would appreciate it very much you fill in (it takes around 10-12 minutes).

 

Thanks again for your support, for your time but, specially, for your contribution to the sports industry.

Please, do fill the questionnaire in before the 7 th of May 2021.

Question Title

* 1. TIMELINE OF THE ESTIMATED IMPACT IN THE SPORT INDUSTRY REVENUE STREAM

In a scale of 1 (minimum impact) to 7 (maximum impact), please, grade the level of the overall impact of Covid-19 outbreak in the sports industry within the next years. Please, do consider the world as the geographical market of reference.

  1 2 3 4 5 6 7
Rest of 2021
2022
2023
2024
2025

Question Title

* 2. SMART VENUES

In a scale of -3 (maximum negative evolution / decrease) to +3 (maximum positive evolution / increase), please, share with us the degree of evolution (increase or decrease) of every item-statement related to SMART VENUES that you foresee by 2025 in the sports industry (globally), compared to the current situation in early 2021:

  -3 -2 -1 0 1 2 3
Ticketing
Cashless
VIP Hospitality
Physical Experiences
Connectivity (wi-fi, etc.)
Big data (flows of people, getting to know who are visiting the venue, etc.)
VR + AR + MR (outside or inside the venue)
Facial recognition
Cybersecurity
Digital platforms (single fan profile, analytics, marketing automation)
Blockchain
Virtual Experiences
“Phygital” (Physical + Virtual) Experiences
Use of the venue for non-sporting activities
Environmental sustainability

Question Title

* 3. FAN ENGAGEMENT

In a scale of -3 (maximum negative evolution / decrease) to +3 (maximum positive evolution / increase), please, share with us the degree of evolution (increase or decrease) of every item-statement related to FAN ENGAGEMENT that you foresee by 2025 in the sports industry (globally), compared to the current situation in early 2021:

  -3 -2 -1 0 1 2 3
AR+VR+MR Augmented+Virtual+Mixed reality
Digital platforms (single fan profile, analytics, marketing automation)
Geolocalization
Gamification
Physical experiences
VIP Hospitality
“Static” Stats/data (match, game, players/athletes, etc.)
Real time stats (through the app)
On-body cameras
Chatbots
Virtual Experiences
“Phygital” (Physical + Virtual) Experiences
Communities (of Fans)
Tokenization
Interactivity (by fans) with the sport game / match / content
Monetization of Fan Engagement
Fantasy Sports
Betting
Data privacy / compliance

Question Title

* 4. TEAM AND ATHLETE PERFORMANCE

In a scale of -3 (maximum negative evolution / decrease) to +3 (maximum positive evolution / increase), please, share with us the degree of evolution (increase or decrease) of every item-statement related to TEAM AND ATHLETE PERFORMANCE that you foresee by 2025 in the sports industry (globally), compared to the current situation in early 2021:

  -3 -2 -1 0 1 2 3
Data analytics – teams
Data analytics – athletes
Wearables
eTextile
Body Sensors
Equipment Sensors
Doping control
Mental training
Injury recovery
Injury prevention
Mobility
Nutrition
Talent tracking / scouting

Question Title

* 5. BUSINESS INSIGHTS & PRODUCTIVITY

In a scale of -3 (maximum negative evolution / decrease) to +3 (maximum positive evolution / increase), please, share with us the degree of evolution (increase or decrease) of every item-statement related to BUSINESS INSIGHTS & PRODUCTIVITY that you foresee by 2025 in the sports industry (globally), compared to the current situation in early 2021:

  -3 -2 -1 0 1 2 3
Business data analysis
AI/Machine Learning / Recommendation Engines
Blockchain
Cloud management
Social listening
Strategy (corporate)
Monetization
Cashless
Human resources / Talent
Design of Dashboards
Leadership
Training – technical skills
Online training platforms
Cybersecurity
Globalization
Gamification
E-Commerce & Marketplaces
Sportainment (opposite to only Sport focused)

Question Title

* 6. eSports

In a scale of -3 (maximum negative evolution / decrease) to +3 (maximum positive evolution / increase), please, share with us the degree of evolution (increase or decrease) of every item-statement related to eSports that you foresee by 2025 in the sports industry (globally), compared to the current situation in early 2021:

  -3 -2 -1 0 1 2 3
Cybersecurity
Betting
Business verticalization strategy of main publishers
Closed/semi-closed system of leagues/competitions (franchises)
Influencers and casters
Monetization of Esports
Esports being attractive for non-endemic brands
Esports legal framework & Governing bodies
Athlete physical training
Streaming - platforms
“Traditional” Esports titles (LOL, CS-GO, etc.)
Esports version of “traditional” sports (FIFA, NBA2K, MotoGP, etc.)
Mobile (as type of device for Esports)