Featured market research resources

Find out how to collect more insights and drive better outcomes with information for market research professionals.

Go straight to: guides, case studies, or survey templates

Guides

Case studies

Find out how Allbirds uses SurveyMonkey Audience to fuel brand growth

Market research survey templates

Consumer, shopper, and market insights

Market sizing

Quantify the demand for your product, and pinpoint which market to enter next.

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Competitive intelligence

Measure awareness, usage, and NPS® for the key players in your category.

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Category awareness

Gauge the levels of awareness and adoption for emerging product categories.

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Consumer behavior

Understand your target market’s behaviors, perceptions, and needs.

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Shopper insights

Learn who, where, and how people shop for your product/service category.

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Path to purchase

Deep dive into the purchase decision making process of your target buyers.

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Product development

Product testing

Get feedback on your product concepts to learn which one will win in-market.

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Package testing

Test to see which packaging designs and messaging will stand out most with buyers.

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Pricing research

Know what consumers are willing to pay for your product and what’s too expensive.

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Marketing effectiveness

Ad testing

Test your advertising campaigns to know which will drive higher purchase intent.

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Logo testing

Get feedback on your logo ideas to find out which is most appealing to buyers.

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Message testing

See which marketing messages or claims resonate most with your target buyer.

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Brand tracking

Brand awareness

Learn how many people are aware of your brand plus how and when they heard about it.

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Brand conversion

Capture the entire brand funnel from awareness to consideration to loyalty.

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Brand performance

See what’s most important when making a purchase and how your brand performs.

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