SurveyMonkey + Marketo

Create even smarter and more successful campaigns for your prospects and customers.


Build better relationships by learning more about your leads and customers

Mapping selection

Leverage survey data to increase conversion

  • Better understand your leads and send them more targeted communications.
  • Profile and segment your leads into Smart lists based on survey responses.
  • Build better customer personas and score leads to prioritize them for sales.
  • Trigger personalized campaigns to nurture leads and usher them through your marketing funnel.
90% of customers

90% of customers say their marketing campaigns are more effective as a result of using the SurveyMonkey and Marketo Integration

Source: 2018 TechValidate Study of SurveyMonkey and Marketo Integration customers

Get to know your customers better

  • Automate NPS, CSAT, and other ratings surveys to better understand customer sentiment.
  • Trigger follow-up campaigns or alerts based on customer responses and flag those that need follow up for your team.
  • Get richer insights into what your customers want and identify better targets for upsell or cross-sell opportunities.
Field mapping

“I’m able to enrich my database with information on customer interests and needs, and run targeted, personalized campaigns based on customer intent.”

Emanuela Cecchett
Digital Operations Director
CCH Tagetik

How it works

With our Marketo integration, you’re only 3 steps away from making a positive business impact.

1. Sync surveys to Marketo then start sending them. You can map responses to any Marketo fields you want.

2. Analyze real-time prospect and customer feedback in Marketo. Quickly create reports or dashboards to keep your team informed about your findings.

3. With richer insights, you can now take action: update your lead segments, decide on new strategies, or trigger alerts or campaigns based on your insights.

Want to see how it works?
Watch a product demo

Everything you need in one place

Collect valuable data

Enrich your database with sentiment data from your prospects and customers.

Run personalized campaigns at scale

Get details on customer needs and interest and use that to tailor your outreach.

Make a bigger impact

Automate your surveys and alerts to spend more time converting leads.

Enjoy plug & play functionality

Get set up in just a few simple steps—with no training required!

Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.

Get in touch with us today