Contacta a VentasIniciar sesión
Contacta a VentasIniciar sesión

3 ways CRM surveys make your customer success efforts count

You’ve got ideas.

Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?

We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.

Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.

That’s why our survey scientists have put together a comprehensive guide to help marketers and product managers use surveys to quickly test new ideas.

In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.

  • What we’ve learned from talking to marketers
  • Insights on research trends
  • What to avoid when it comes to testing
  • Tips for getting your timing right
  • Best practices for writing concept testing surveys
  • Real-world examples of how big brands use surveys to make decisions
一名戴著眼鏡和耳機的女性正在使用平板電腦

Explora las plantillas de encuestas de satisfacción del cliente y recopila datos con rapidez, identifica puntos problemáticos y mejora su experiencia.

一男一女正在閱讀筆記型電腦上的文章,並在便利貼上寫下資訊

Ryanair utiliza la integración de SurveyMonkey con Microsoft Power BI para hacer un seguimiento de las encuestas mensuales de CSAT y mejorar la CX.

一名戴著眼鏡的男性面帶微笑,正在使用筆記型電腦

Descubre cómo Woom usa SurveyMonkey para lanzar encuestas en varios idiomas, mejorar la experiencia de empleados y obtener percepciones sobre clientes.

一名女性正在使用筆記型電腦查看資訊

Nueva investigación sobre las tendencias laborales y cómo los empleados equilibran su tiempo personal, el trabajo remoto y en la oficina